Blog posts by Colleen Costello

Head of Communications

Colleen has worked in cannabis and communications for over a decade, specializing in retail strategy, industry leadership, and dispensary operations. She creates resources to empower dispensary teams, drive success, and highlight innovative retail models.

Posts by Colleen Costello

A dispensary staff member smiles and gestures toward a wooden display cabinet while assisting a customer near the entrance of a bright, modern cannabis shop. Large windows and potted plants create a welcoming atmosphere. Overlaid text reads: “How to Improve the Customer Experience at Your Dispensary – Guide to turning one-time buyers into repeat customers.”

How to Improve the Customer Experience at Your Dispensary

Better service. Happier customers. See how to level up your dispensary experience with smart tools and smooth operations.

Tips to improve your dispensary customer experience, and turn one-time buyers into regulars

Colleen Costello

Head of Communications

Jul 28 '25

Cannabis RetailCannabis Marketing

The Complete Guide to Choosing a Cannabis Dispensary POS System

A dispensary POS system is the backbone of your cannabis retail operation. Learn how the right platform can simplify compliance, manage inventory, and enhance customer satisfaction.

Read the full guide to learn which features matter most and how to avoid common pitfalls.

Colleen Costello

Head of Communications

Jul 28 '25

Cannabis DeliveryCannabis MarketingCannabis ComplianceDispensary Inventory ManagementCannabis Retail

Meadow vs. BLAZE: The Delivery Edition. We break down how each system handles delivery, compliance, and efficiency—so you can choose the best option for your dispensary.

Meadow vs. BLAZE: Choosing the Best Cannabis Delivery Software

Comparing Meadow vs. BLAZE? Learn what to look for in cannabis delivery software, what real operators are saying, and how to choose the right POS.

Find out which system dispensaries trust for delivery 🚚

Colleen Costello

Head of Communications

Jul 28 '25

Cannabis Industry LeadershipCannabis RetailCannabis Delivery

The image shows a smiling woman in sunglasses and a denim jacket receiving a brown paper bag from a mobile dispensary driver. The setting appears to be a sunny suburban neighborhood, with trees and a house in the background. Overlaid on the right side of the image is a translucent gradient with the following text:

HOW TO LAUNCH A MOBILE DISPENSARY
A Step-by-Step Guide to Ice Cream Truck Delivery

The design conveys approachability, professionalism, and clarity—suitable for a cannabis business guide or educational resource on mobile dispensary operations.

How to Launch a Mobile Dispensary: Step-by-Step Guide to Ice Cream Truck Delivery

Thinking about launching a mobile cannabis dispensary? Follow this step-by-step guide to start your Ice Cream Truck cannabis delivery service.

Discover how Ice Cream Truck cannabis delivery works—and how Mobile Dispensaries can help you serve more customers, faster

Colleen Costello

Head of Communications

Jul 28 '25

Cannabis DeliveryCannabis ComplianceCannabis Retail

A person browses a cannabis ecommerce site on a smartphone, viewing a product page for a 1:1 Watermelon Tincture with a pink-themed design and clear “Add to Cart” button. Bold text on the right reads “How to Build a Seamless Cannabis Ecommerce Experience” with a subtitle: “Dispensary & Delivery eCommerce Guide.” The image visually reinforces the article’s focus on creating user-friendly, mobile-optimized online shopping experiences for cannabis retailers.

How to Build a Seamless Cannabis Ecommerce Experience

Discover how to build a seamless cannabis ecommerce store with tips on UX, compliance, and delivery. See how Meadow supports your online growth.

See what makes a seamless cannabis ecommerce experience—and how to build one.

Colleen Costello

Head of Communications

Jun 16 '25

Cannabis RetailCannabis Marketing

A stylish interior of PleasureMed on Santa Monica Boulevard in Los Angeles, showcasing its unique blend of cannabis retail and hospitality. The focal point is the sleek, modern cocktail bar with polished countertops and elegant glassware. Behind the bar, a server stands attentively, ready to take an order, embodying the warm and welcoming atmosphere of the space. In the background, hints of the upscale dispensary and farm-to-table restaurant elements are visible, seamlessly integrated into the setting. The ambiance exudes sophistication, innovation, and the pioneering spirit of PleasureMed’s mission to redefine the cannabis retail experience.

PleasureMed: A First-of-Its-Kind Cannabis Experience Built on Meadow’s Dispensary Software

Discover how PleasureMed combines cannabis retail, dining, and hospitality into a seamless experience, powered by Meadow’s all-in-one dispensary software.

See how Meadow helped PleasureMed streamline operations and elevate customer experiences.

Colleen Costello

Head of Communications

May 28 '25

Cannabis Events and CultureCannabis Industry LeadershipCannabis RetailCase Study

How Off the Charts Opened 30+ Locations in 2 Years with Meadow

Off the Charts scaled from 1 to 30+ locations in 2 years with Meadow’s seamless, reliable cannabis retail platform. Learn how they tackled growth challenges while delivering stellar customer experiences.

Discover their growth secrets—read the full case study now.

Colleen Costello

Head of Communications

May 28 '25

Cannabis Industry LeadershipCannabis RetailDispensary Inventory ManagementCannabis Events and CultureCase Study

A retail staff member holds up two premium cannabis products above a glass display case filled with colorful packaged goods. The left side of the image features a translucent overlay with bold text that reads: “Why Integrated Cannabis POS Software Is Essential for Compliance – A Metrc-Focused Guide.” The visual underscores the importance of product handling, compliance, and retail professionalism in the cannabis industry.

Why Integrated Cannabis POS Software is Essential for Compliance

Discover why integrated cannabis POS software is critical for dispensary compliance. Learn how Meadow’s platform simplifies tracking, reporting, and regulation adherence

Why Integrated Cannabis POS Software is Essential for Dispensary Compliance

Colleen Costello

Head of Communications

May 28 '25

Cannabis ComplianceCannabis Retail

Dispensary Loss Prevention 101

Tight margins demand tight internal controls. Meadow helps you track every gram, prevent loss, and protect profits.

Learn how to protect your inventory and profits with Meadow's security tools.

Colleen Costello

Head of Communications

May 20 '25

Cannabis ComplianceDispensary Inventory ManagementCannabis Retail

Cannabis retail operations need tight cannabis security protocols, security guards and cameras to protect their dispensaries from theft and robberies

How to Build a Dispensary Security Plan: 7 Expert Strategies

Former law enforcement officer & cannabis security expert Chris Eggers shares 7 essential strategies to build and strengthen your dispensary security plan

7 expert-backed strategies to build and strengthen your dispensary security plan

Colleen Costello

Head of Communications

May 20 '25

Cannabis Retail